By Coralin Rosario, General Manager (IN, PH, MENA), BARE International
For years, brands have claimed to be customer-centric, but 2026 is the year they must finally prove it. As customer expectations rise across industries, Customer Experience (CX) measurement has become one of the most important drivers of loyalty, retention, and repeat purchases.
By Aviraj Puri, ISHC, BARE International
For decades, hospitality has been synonymous with service – warm greetings, quick assistance and consistency across touchpoints. But today, the industry is undergoing a profound transformation. The modern guest is no longer satisfied with good service alone; they seek connection, meaning, and moments that feel personally crafted. Hospitality is no longer just an exchange of value – it has become an experience economy driven by emotion and human-centered design.
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By Marguerite Turner, Operations Manager at BARE International
Understanding the customer experience often requires more than data points and written observations. The most meaningful insights live in real moments: how a visitor is greeted, the energy of the space, the subtle cues that influence whether someone engages, explores, or walks away. Traditional reporting can capture the facts, but video captures the truth.
By Pedro Venturini, Country Manager, BARE International Brazil
Many companies allocate significant budgets to attract customers but end up facing challenges at the most critical moment: the actual service and buying experience.
This reality is far more common than most would imagine.
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At BARE International, our mission has always gone beyond insights and data, it’s about the people behind them. Our success is powered by individuals who bring curiosity, creativity, and commitment to every project.
That’s why we invest deeply in what truly matters: building a culture where our people can perform at their best, feel supported, and grow with purpose.
By Linda Amraen, ISHC, BARE International
For decades, the traditional “happy hour” meant one thing: gathering with friends or coworkers at a familiar bar, surrounded by clinking glasses and background noise. But the way people connect over drinks is changing. Increasingly, the modern social scene is unfolding somewhere quieter, more intentional, and far more experiential: at wineries, breweries, cideries, and distilleries.
These spaces have evolved from niche destinations into cultural hubs, places where people go not just to have a drink, but to have an experience. Across the globe, the craft beverage industry is flourishing, fueled by a shared desire for authenticity, storytelling, and community.
In 2025, the smarter question in CX is not whether AI will play a role, it is how humans and AI should interlock to drive business outcomes. The organizations succeeding today treat them not as opponents, but as partners.
At BARE International, we know that performance is not about assumptions – it’s about clarity. Companies cannot rely on intuition alone to coach their teams or to recognize excellence. Data has become the compass that guides leaders, helping them identify not only where gaps exist, but also where opportunities for growth are hidden.
Maintaining a single customer experience standard across multiple stores or franchises is one of the greatest challenges for brands. The promise of delivering the same level of service at every point of contact requires not only training but also constant monitoring – and this is where BARE comes in. Read more
As part of BARE International’s CSR goals, our Singapore-based teammates had the privilege of volunteering with NTUC Health Care on Friday, July 25, 2025. The team visited the home of an elderly man under NTUC’s care, offering their time and support to help clean his living space and spend time with him. What began as a service initiative turned into a deeply moving experience—a reminder of the realities many elderly people face, and the power of human connection and empathy. The following is a personal reflection written by Dr. Concasso Leena Sunny, one of the volunteers, who beautifully captured the emotions and lessons from that day.