Right Place, Right Time: Unlocking CX Insights Through Intercepts

To truly understand customer experience, you need insights that are fresh, authentic, and captured in the moment. Traditional surveys might tell you what a customer remembers, but intercept interviews reveal what they just lived.

Why Intercept Interviews Matter

BARE International’s intercept interview program provides a direct line to real-time Voice of the Customer (VOC) feedback. Conducted in person, often at the point-of-sale, these interviews capture opinions while the experience is still fresh in the customer’s mind—offering insights that are richer and more actionable than traditional surveys. 

Unlike online feedback that may come days or weeks later, intercepts gather data immediately after the customer engages with a service or product. This immediacy allows interviewers to ask follow-up questions, probe deeper into pain points, and clarify responses on the spot.

 57% of customers will switch to a competitor after a single bad experience
Source: Salesforce 

This stat reinforces the importance of capturing honest, in-the-moment feedback before it’s too late to fix what went wrong.

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How BARE Ensures Quality & Relevance

Customized Surveys 
Each intercept is built around a questionnaire tailored to your business objectives. This ensures that the insights collected align precisely with the KPIs and strategic questions you’re aiming to answer. 

Flexible Data Collection Methods
Whether using pen and paper, tablet, or smartphone, BARE adapts the collection method to the environment and client preferences—making it efficient and seamless. 

Strategic Incentivization 
Need to reach a specific sample size? BARE implements client-approved incentives to encourage participation without biasing the responses. 

Full-Service Quality Control 
From data gathering to final reporting, BARE’s multi-tiered quality control process guarantees data integrity. Our dedicated project management and client services teams ensure the results are clean, consistent, and ready for action.
 

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Benefits of Intercept Interviews 

• Capture real-time feedback, while the experience is still fresh 

• Achieve higher response rates through in-person engagement 

• Uncover deeper, contextual insights from open dialogue 

• Control sample size and targeting for more strategic data 

• Resolve inconsistencies through real-time clarification 

With the ability to capture both quantity and quality, intercept interviews are ideal for companies that want to optimize the customer journey with precision. 

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Ready to Turn a Simple Stop into Strategic Insight?

Don’t let critical customer perceptions slip through the cracks. Let BARE International  help you implement an intercept interview program that delivers the data you need to make smarter decisions—right at the source. 

Start collecting real insights today. Request a FREE quote.