25 EXAMPLES OF COVID-INSPIRED CUSTOMER EXPERIENCE TRENDS IN ACTION

‘There’s no denying the impact of COVID-19 on all areas of everyday life. Retailers and other companies are adjusting their approaches to capitalize on a new way of consumer life—focusing on health and safety, staying home and finding creative ways to shop.’ BARE shares an article by Blake Morgan for Forbes with 25 trends inspired by COVID-19 that show the long-term impacts of the pandemic. Read more

GREAT CUSTOMER EXPERIENCE STARTS WITH COMPANY CULTURE

‘Brands have implemented any number of approaches in the name of customer experience; agile techniques, insight-driven strategy and real-time optimization. But, catapulted into lockdown by Covid-19, the following six months have been the ultimate litmus test for them.’ BARE shares an article by Morag Cuddeford-Jones for Marketing Week on why taking care of employees has helped take care of customers in times of crisis.

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CX-FACTOR, PART III: USING INSIGHTS TO COMPETE WITH BEST IN CLASS BRANDS AND CREATING MEMORABLE EXPERIENCES

On this webinar, we share how to:

  • Discover the ‘baseline’ for your typical customer habits and expectations using resources you already have!
  • Assess the impact of Brand and Interaction experience on likelihood to recommend using ‘Best in Class’ brand insights using ‘CCX’ or ‘Competitive Customer Experience’ research.
  • Incorporate insights with current guest expectations to provide EMEM: Exceptional Moments to make Experiences Memorable.

 

Download the Insurance CCX Case Study Here!

For the full OTT version of the report, please contact Sarah Morrow of Phoenix Marketing International at [email protected].

Click here for Part 2: Uncovering the WHY with Empathy Mapping with VOC & Online Reputation!

WHAT DOES GETTING BACK TO TRAVEL FEEL LIKE?

What does getting back to travel feel like? I spent some time with fellow BARE International colleagues and CX experts, Michele Jowdy, Director of Business Development, Melanie Cihak, Director of Client Services, Alicia Myers, VP of Operations to hear their personal impressions of recent travel experiences. Keep reading for key conversation insights with some sage considerations. Read more

HOW TO USE TECH TO REVAMP THE CUSTOMER SERVICE EXPERIENCE

‘Technology has made it possible for even small businesses to leverage innovation to improve their customer service and outpace competitors by building customer loyalty.’ BARE shares an article by Pritom Das for Entrepreneur with the relationship between technology and customer service. Read more

CUSTOMER EXPERIENCE WILL DETERMINE THE SUCCESS OF YOUR COMPANY

‘It’s no secret that successful companies are the ones with satisfied customers. But while many executives claim to understand the importance of customer experience (CX), it often falls by the wayside as resources are channeled into product development.’ BARE shares an article by Aimee Tariq for Entrepreneur with the importance of CX. Read more

IS SOCIAL MEDIA THE BEST MEDIUM TO INCREASE YOUR BRAND VALUE DURING (AND AFTER) COVID-19?

Social media platforms have become today’s most favored means of publicity. Of the 4.5 billion people using the internet at the start of 2020, 84% of them were using a form of social media, increasing by more than 9% since last year. From small scale enterprises to giant conglomerates, all are avidly trying to establish a strong social media presence. During these tough times that people are facing globally, social media has helped businesses to remain afloat and even flourish.

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BARE INTERNATIONAL HONORED AS ONE OF THE “TOP MARKET RESEARCH COMPANY IN SINGAPORE” BY MEDIAONE MARKETING

Congratulations to BARE International Singapore for earning one of the Top positions in the Market Research Companies in Singapore. Read more

10 EXAMPLES OF B2B CUSTOMER EXPERIENCE TRANSFORMATION FOR COVID

‘In the age of COVID, all businesses have been forced to transform, especially in the B2B world. ‘ BARE shares an article by Blake Morgan for Forbes with B2B customer experience transformations.

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WHY YOU MARKET TO PEOPLE AND NOT YOUR CUSTOMER DATABASE

“They obviously didn’t know who they emailed.”

We’ve all had this reaction to a spam email that’s missed the mark. Sometimes it’s funny, but it’s mostly annoying. It’s wasting your time because you have no intention of taking action after reading it, but depending on how good the spammer was, you have to read it first before deleting it. If you’re the spammer, you don’t care if the majority of your recipients are the right ones, because as long as a few are, you’re happy.

As a marketer or business owner, however, it’s a different story.’ BARE shares an article by Syed Balkhi for Customer Think on Why You Market to People and Not Your Customer Database. Read more