Through the Customer’s Eyes: A New Look at Experience Evaluation

By Marguerite Turner, Operations Manager at BARE International 

Understanding the customer experience often requires more than data points and written observations. The most meaningful insights live in real moments: how a visitor is greeted, the energy of the space, the subtle cues that influence whether someone engages, explores, or walks away. Traditional reporting can capture the facts, but video captures the truth.  

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Marketing & Communication Efficiency: Are You Ensuring the Return on Your Investment?

By Pedro Venturini, Country Manager, BARE International Brazil 

Many companies allocate significant budgets to attract customers but end up facing challenges at the most critical moment: the actual service and buying experience.
This reality is far more common than most would imagine.
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How BARE International Cares for Our Most Important Resource: Our People

At BARE International, our mission has always gone beyond insights and data, it’s about the people behind them. Our success is powered by individuals who bring curiosity, creativity, and commitment to every project. 

That’s why we invest deeply in what truly matters: building a culture where our people can perform at their best, feel supported, and grow with purpose. 

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Raising a Glass to Change: How Craft Beverage Spaces Are Redefining Social Connection

By Linda Amraen, ISHC, BARE International 

For decades, the traditional “happy hour” meant one thing: gathering with friends or coworkers at a familiar bar, surrounded by clinking glasses and background noise. But the way people connect over drinks is changing. Increasingly, the modern social scene is unfolding somewhere quieter, more intentional, and far more experiential: at wineries, breweries, cideries, and distilleries. 

These spaces have evolved from niche destinations into cultural hubs, places where people go not just to have a drink, but to have an experience. Across the globe, the craft beverage industry is flourishing, fueled by a shared desire for authenticity, storytelling, and community. 

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When Hospitality Feels Natural, It’s No Accident

In hospitality, small details create big impressions. A smile at check-in, a spotless room, or a personalized recommendation can transform a stay from “good” to “unforgettable.” But none of these outcomes are accidental – they result from careful planning, staff training, and constant monitoring of performance. 

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CX Drives Success: Humans & AI, Together at the Wheel

In 2025, the smarter question in CX is not whether AI will play a role, it is how humans and AI should interlock to drive business outcomes. The organizations succeeding today treat them not as opponents, but as partners. 

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Elevate Performance Without Guesswork

At BARE International, we know that performance is not about assumptions – it’s about clarity. Companies cannot rely on intuition alone to coach their teams or to recognize excellence. Data has become the compass that guides leaders, helping them identify not only where gaps exist, but also where opportunities for growth are hidden. 

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Training Meets Reality in the Field

Many organizations invest heavily in training. But the real test is whether employees apply what they learn in the real world. In theory, training programs often look flawless. Yet gaps only appear once employees interact with customers, manage complex processes, or face dynamic environments. 

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One Standard, Multiple Locations, Zero Gaps: How to Ensure Consistency Across All Units

Maintaining a single customer experience standard across multiple stores or franchises is one of the greatest challenges for brands. The promise of delivering the same level of service at every point of contact requires not only training but also constant monitoring – and this is where BARE comes in. Read more

The Field Is Speaking – Are You Listening?

Every interaction your brand has with customers generates valuable signals: from the way employees greet them, to how efficiently they handle transactions, to how effectively they communicate product benefits. These signals often hold the key to understanding where your brand is thriving and where attention is urgently needed. But are you truly listening?
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